Student and Graduate Publishing


Friday, 06 December 2013 15:25

School children across the country have been given a unique opportunity to step behind the scenes with Britain’s leading bands, brands and businesses to show how engineering plays a part in everyday life.

Six exclusive competitions, including experiencing life behind the mixing desk of One Direction’s tour sound engineer, David Martell and touring the fashion house behind Katy Perry’s show-stopping LED dress have been launched today.

The competitions were launched by Universities and Science Minister, David Willetts, and David Martell at the O2’s British Music Exhibition to mark Tomorrow’s Engineers Week (#TEWeek13). The week takes place from 4-8th November 2013 and aims to change perceptions of engineering among young people, their parents and teachers by demonstrating how engineers use their skills to shape the world we live in.

The competitions, which are free for young people  to enter via, are:
• Discover the technology behind music with One Direction’s Sound Engineer
• Drive out with Red Bull Racing at Silverstone and F1 engineer Zoe Haycock
• Design your own unique Doc Martens and see the design come to life at the company’s Northamptonshire factory
• Meet the engineering experts who designed Katy Perry’s LED dress at fashion house CuteCicuit in London – and get a sneak preview of their new designs
• Win a golden ticket to go behind the scenes at Cadbury’s Bournville factory
• Design and engineer your own unique 3D jewellery masterpiece with Modla 3D printing
• Full details of all competitions and terms and conditions are available on The closing date for entries is the 17th November 2013.
David Martell, who currently works as a sound engineer with One Direction and has worked with many major artists and TV shows, said:

“People don’t realise that engineering is part of everyday life. From the music we all enjoy to the clothes we wear and the sport we watch, the country’s engineers are in some of the most exciting jobs in the world.

“Young engineers like me are passionate about getting more young people into engineering careers and I can’t wait to show the Tomorrow’s Engineers Week competition winners what life is like behind the scenes.”

Zoe Haycocks, an apprentice at Red Bull Racing said:
“If you’re passionate about motorsport, one way to really get to the heart of the sport is to become an engineer. While the drivers get a lot of the attention, it’s through the hard work of the hundreds of engineers that F1 is as exciting as it is.”

Francesca Rozella, Creative Director at CuteCircuit, said:
“To make Katy Perry’s LED dress we got inspiration directly from her songs. We used shapes and fabrics that amplified the unique atmosphere of the music and created a stunning visual experience. If we’re going to continue to set the world alight with our designs, we need more young engineers with bright ideas to come forward.”

To enter the competitions, visit